by Jon Rappoport

Copyright © 2011 by Jon Rappoport



Having done an informal survey of business and life coaches/consultants, my conclusion is: the overwhelming number try to work within established systems or protocols with their clients, and these coaches aren’t succeeding in their careers.


I believe there is a hidden reason for this. Their clients, despite what they claim they need, are not having their real needs met.


Early on, I learned that trying to “fix the road” on which clients were walking through life didn’t cut it. It didn’t work. Why? Because a brand new road was called for. A road that moved in a different direction.


But this new road isn’t already there. It hasn’t been built yet. The client has to create it. And in order to do that, he needs something he is trying to disown: his imagination.


In other words, people are working with a paradox. They can glimpse the direction they’d like to take in life, and they understand this is going to require invention on their part, but they don’t want to veer into that part of themselves. They would rather pretend they can operate mechanically and still find the joy of being alive.


Never will happen.


This stark fact throws most people off, and I include coaches.


How do you truly and actually deal with a person who is working against himself? How do you do it?


People are in the position they’re in because they have deserted their own natural talents—talents they used as a child, in abundance, but left by the side of the road once they entered “responsible adulthood.”


And in order to accomplish that desertion, they told themselves all kinds of convenient stories to rationalize their passage into “the real world.”


Think about it. If most of the adults in society still knew exactly what they most profoundly wanted out of life, and still had, at their disposal, the tools and the energy to obtain it, we would be living on a quite different planet.


Something happened. And that something was the offloading of the faculty which can conjure the most remarkable futures, along with the energy to go after them with all cylinders operating.


Imagination does something else, too: it makes you feel ALIVE.


It flowers space and time with possibility.


I’m not talking about a one-time feat of envisioning what you want in life. I’m talking about an overall state of mind (imagination) in which every whiff and glimpse of what you want multiplies new sensations and emotions and energies and images and ideas.




When you have THAT, you have the constant reason to pursue your dreams. You have a proliferating state of excitement and adventure that doesn’t let the dream become old.


And even when you focus on accomplishing very specific actions, the joy is with you. Instead of stalling because the work is turning you into a mechanical creature, you’re alive in the moment.


Isn’t this the way you want it to be?



Jon Rappoport

A former candidate for a US Congressional seat in California, Jon has worked as an investigative reporter for 30 years. He has written articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. The author of The Ownership of All Life, Jon has maintained a consulting practice for the past 15 years. He has delivered lectures and seminars on global politics, health, and creativity to audiences around the world.