New owner at Washington Post: packaging insanity in bubbles

New owner at Washington Post: packaging insanity in bubbles

by Jon Rappoport

August 17, 2013

There is deep context for every political story in the news. Of course, the networks and major newspapers don’t explore it. But it’s there if one wants to bother tracking it down.

How do you cover “quantitative easing” (printing endless money) unless you discuss what the Federal Reserve is and isn’t? You can’t. You get a body with its head chopped off. You get severely truncated information.

And this describes what the news does and what politicians do. They omit context. From A to Z. They chop heads.

The effect? A trance.

A trance IS what happens when the mind enters the dead zone where information doesn’t have a basis. A trance is that float.

Watching and listening to news and political statements is entering the float. The questioning mind piles up queries until it goes on overload and surrenders.

Because there is no context.

It’s like walking into a room where a group of strangers is discussing a story in midstream. You play catch-up. You try to fill in the blanks. But you’re lost.

Tech blather has already begun, since Jeff Bezos, CEO of Amazon, bought the Washington Post at a fire sale. Jeff Genius will invent new ways to transmit the news to ‘people on the go’ and make the Post a smashing success. (See Wired, “How Jeff Bezos Will Reinvent Legacy News Media,” by Puneet Mehta.)

The new Washington Post. Mobile devices. Multiple platforms. Digital, taking over from print. Ads customized to fit readers’ interests (profiling). News stories customized to fit readers’ interests (more profiling).

I can see it now. John Smith spends every waking hour watching porn. So HIS Washington Post will sport a page-one headline, LINDA LOVELACE RETROSPECTIVE RAISES PROTESTS.

Just what we need. Perfect.

A Democratic voter in Chicago will get a different page-one headline, OBAMA PROMISES NEW PROGRAMS FOR CRIME PREVENTION.

Streamlined media. Market-driven. More absurd than ever. A reflexive bubble inside which the reader can be entertained. Your own search engine without the need to search.

Another way of delivering content without context.

The Post will become an updated corpse burying the old corpse of the paper. Here’s my headline: WAPO PIG WITH LIPSTICK LAYS TO REST WAPO PIG WITHOUT LIPSTICK.

The Matrix Revealed

This is what a real publisher would do, in case anyone’s interested:

He’d assemble his key editors and reporters in a room, lock the door, and say: “All right, we have a handful of scandals here. The IRS targeting specific kinds of groups on non-profit status. Michael Hasting’s death. The NSA spying on AP reporters. Fast and Furious. Benghazi. NSA-Snowden. Now, if you were honest and open and unafraid, by some miracle, which one of these stories would you pick for a good old-fashioned slaughter?

Which scandal do you think goes the deepest? If you were inclined to do an actual investigation, no holds barred, all the way to the bottom of the dung pile, to find the REAL secrets, which scandal would you choose? I’m talking about a series of, say, 50 page-one stories, during a relentless six-month blood bath.”

And then that publisher would sit back and listen to his lackeys bloviate for an hour or so.

Then he’d interrupt: “No, I don’t think you understand me. I’m not asking for pontification. I’m asking for reporters’ opinions. The real opinions. The ones you may have had before you sold out to the demands of your former employer. Get it?”

Then, assessing some of the blank looks around the room, he’d fire half his staff. Just as a warm-up.

Okay now, the rest of you—you castrati who’ve been living off the largesse of this paper. Wake up or get out. We’re going to cover a scandal the way it should be done. We’re going to give our readers context for it. Actual background. Prior crimes, hidden players, covert ops, that sort of thing. Am I getting through at all, or do I have to hire kids who are currently working at high-school newspapers?….Excuse me? What did you say? You want to know what this has to do with mobile platforms and customized news for subscribers ON THE GO?…Is that what you actually said? I want to remember it word for word so when I write a letter to your mother I can explain what a complete moron you are and why I fired you…

Anyway, since you buffoons can’t come up with the one scandal we should cover wall to wall, I’ll go with my own gut. It’s Benghazi. There’s murder there, and a major cover-up. Liars at the State Department, which means Hillary, and liars at the CIA and the Pentagon. And that’s just for starters.

I want to know EVERYTHING about where the missiles went and who shipped them. I want witnesses who’ll testify the US government has been arming low-level terrorists to fight in Syria with those weapons. Nail it. Track it. Find out who’s covering it up. Climb the ladder. Can you see it? WHITE HOUSE USING TERRORISTS TO MAKE WAR. There are people in this city who have the answers…”

Yes, that’s the stuff of movies; not real life in the pigpen of major media. In real life, papers like the Washington Post are part of the cover-up. Their actual work is no work at all. Their principal mission is making sure they don’t dig deep on certain scandals.

There should be Pulitzer Prizes for media outlets based on stories they avoided and covered via limited hangout.

This year, the Committee awards a Pulitzer for Omission and Limited Hangout to the Washington Post for its ‘coverage’ of SSRI antidepressants pushing children into committing suicide and murder all across America. What coverage? Exactly. Congratulations.”

I’m looking forward to a Washington Post that runs, on mobile devices, 5000 different page-one headlines every day, beamed at profiled readers.




TOP UNIVERSITIES SEEKING STUDENT ATHLETES WHO CAN’T READ: ABSOLUTELY NO BARRIER TO GRADUATION (If you’re a high school coach, read this headline to a 300-pound tackle.)


Yes, I see a great future for the Washington Post.

The big lie? “Once a great newspaper…” No, I’m afraid not. Mainstream journalism periodically reinvents its own past to pad its reputation. Straight con. There was never a golden age of journalism.

Actual investigative reporting was always the rare exception in major media. And these days, it’s virtually extinct.

Ditto for “the golden age of television broadcast news.” Ed Murrow. Chet Huntley. David Brinkley. Cronkite. I was there. I watched them do their dog and ponies night in and night out. Never an authentic context for a story in the whole lot of them. What they had was deadpan self-assurance. That was the basis of their act. It played well.

The Washington Post built its rep on Watergate, which was twisted from the beginning. Nixon was in David Rockefeller’s crosshairs. That’s where it all began. Nixon had laid tariffs on certain goods coming into the US. He violated the sacred Rockefeller principle of “free trade” (Globalism). He had to go. When he did go, a sop named Gerald Ford moved into the White House and brought along David’s brother, Nelson, as his vice-president.

I hope Jeff Bezos, or someone of his persuasion, ends up owning the NY Times and the LA Times, too, and turns them into advertising giants. Forget news content, except as pauses between commercials.

It’s what these papers deserve. They’re poseurs who’ve pretended to provide the real news for decades. Fake depth takes very little skill.

Most mainstream reporters are extremely low-level insiders, which means they can attend cocktail parties on the East coast and rub elbows with people who help shape government. These reporters come to know there is a standardized list of reliable sources for stories. A quote from such a source qualifies a media piece as authentic.

Attempting to write stories that cross swords with those sources’ agendas dooms a reporter. Access is thereafter denied. The result? The toilet flushes and his career spins down into the sewer.

A journalist who lasts 20 years in the business has sold out everything he has to sell. He comes to believe the bubble in which he lives is the only reality. He’s like the high-fashion PR person who hypes grotesque and buffoonish clothes stick-figure models wear in runway shows, insisting nothing is more beautiful.

The main difference between reporting and investigative reporting? In the first instance, the journalist moves laterally between two basic sources, each of which has a different version of facts or meaning. In the latter enterprise, the reporter digs down vertically and gathers testimony and documents that expose an underbelly. Then he looks for confirmation of what he’s found, while digging still deeper.

Exit From the Matrix

In the summer of 2009, while the CDC was promoting Swine Flu as the next end-of-the-world pandemic, Sharyl Attkisson at CBS discovered the CDC has stopped counting Swine Flu cases in the US.

This was explosive. How then could CDC, the agency tasked with reporting case numbers, claim Swine Flu was everywhere when they weren’t even countng. The CDC reacted with anger and began sidestepping and making absurd excuses.

The story was just taking off. It obviously had more secret compartments, but someone at CBS flashed a red light, and the coverage stopped in its tracks.

Now, four years later, writing in the online British Medical Journal, Peter Doshi has added another major layer to the scandal. Every year, Doshi states, samples from hundreds of thousands of people in the US, who have been diagnosed with flu, are sent to labs for analysis. Only 18% of those samples reveal the presence of ANY flu virus!

Knowing this in 2009, the CDC would have had a very good reason to stop counting Swine Flu cases. Their whole vaccine-promotion campaign was a fraud.


CBS was on the cusp of blowing it all wide open, and they stopped.

Yes, we here at CBS do a little investigative reporting, but only a little. When things get too hot, we run for the hills and hide.”

Mainstream media outlets have an important job to perform. They must build up politicians and experts as very important and authoritative figures. After all, comments from these towers of power drive many stories. So it all has to look on the up-and-up.

If CBS hit the CDC amidships with a series of torpedoes, suddenly the leaders and the experts at the agency would appear to be utter quacks and crooks, which is exactly what they are. That can’t happen. It would, among other things, reduce the prestige of CBS, because the network relies on such people to impart a major gloss to the news.

One domino falls, two dominoes fall, and pretty soon…“CBS regrets to announce that upwards of a hundred experts and political leaders on whom we’ve been basing our broadcasts and stories are all idiots and liars who should be in jail.”

And believe me, if CBS had pursued the Swine Flu/CDC story to its core, that agency would have collapsed. There are many more scandals hiding out at the CDC, not the least of which is the absurd contention that poisons in vaccines cannot cause what is called Autism.

The CDC scratches CBS’ back, and CBS returns the favor. They’re partners. Sharyl Attkisson never had a chance of tracking the Swine Flu story to its conclusion. She would have, had her bosses let her, but there was too much at stake.

That’s why turning major media outlets into mobile-device “on the go” advertising platforms, with all their users profiled, is a logical conclusion to the history of these organizations.

Jon Rappoport

The author of two explosive collections, THE MATRIX REVEALED and EXIT FROM THE MATRIX, Jon was a candidate for a US Congressional seat in the 29th District of California. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. Jon has delivered lectures and seminars on global politics, health, logic, and creative power to audiences around the world. You can sign up for his free emails at

16 comments on “New owner at Washington Post: packaging insanity in bubbles

  1. Sean says:

    Covering hot topics will get blackballed from journalism. Speaking about them in public will get you labeled a “conspiracy theorist.”

  2. Jeffrey A Friedberg says:

    I laffed so hard at the inside-baseball reporter humor in this article that I realised I should be crying. Yes—real reporting in the Antique Media is dead, and long gone. I’m not sure it was ever there, except in the movies, as Jon seems to say. Maybe John Cameron Swayze had it right, I dunno….

    “One domino falls, two dominoes fall, and pretty soon…“CBS regrets to announce that upwards of a hundred experts and political leaders on whom we’ve been basing our broadcasts and stories are all idiots and liars who should be in jail.”

    Rappoport’s outrage, humor, and surgical-edged insight make it all so suddenly clear. It’s just about churning the account, money, and self-aggrandisement. Oh, and feeding the machine-intelligence of the Matrix, which, it seems to me, is alive and self-aware, and unstoppable, unless there is an outbreak of solar flare, EMP, or Other cascading catastrophe.

    Given the prison that is the Matrix…that actually doesn’t sound so bad.

    It’s like one of those Star Trek episodes where Kirk talks the planetary computer into a logic loop, it self destructs, and the people all seem to suddenly de-trance and walk around, all like, “Wha?” and “Haw?” and “Thank you Captain Kirk, it is better to live free and without Feeding by the Matrix, than to be fed,” or something like that there…Didn’t H.G. Wells write that first? The Elite rulers fall to the level of the grunts (the Trogs) and all had to live with each other to survive? I dunno…

    I think “F&^%$#@& it” answers all questions here….

  3. Jon, the WaPo brand is on the verge of following its former sister publication, Newsweak into oblivion. The warmongering neocon publication refuses to change its propaganda and frankly, we can’t take it any longer. Good luck with targeted ads on the go, bezos. We already got our share of that sludge, and WaPo has zero content that would permit us to tolerate the ads. Can’t wait to see bezos offload it in a few years to some recent college graduates/entrepreneurs who promise to revive the “venerable” Post.

  4. globol says:

    Thank you very much.

  5. AdamXYZ says:

    This tells it all.

  6. AmericaBeautiful says:

    Very, very good, Jon, and undoubtedly all true. Thanks for your well-written summary of this yellow-brick road we’re dancing along on to our destruction.

  7. kozandaishi says:

    Jon – With every article, you burst the bubble that is the myth of America. If you’re looking for a book publisher, I can put you in touch with someone at Chelsea Green Publishing. Your work should have the widest possible exposure IMO.

  8. Julia etc. says:

    Hat dies auf Julia etc. rebloggt und kommentierte:
    Brilliant piece!

  9. hybridrogue1 says:

    Yes, well said Jon, witty and accurate.

    MSM is the PSYOP.


  10. Thanks Jon – that was an excellent post. I would love to see you be publisher of a major news organization with the freedom to implement your ideas. Re-posted on The All-Seeing Eyebama.


  11. theodorewesson says:

    “And you sir, would you like another glass of champagne?”

    “Yes. Thank you. That would be good.”

    AOL on Friday moved to cut losses at Patch, its struggling local news service, eliminating as many as 500 positions and closing or consolidating many of its sites across the country.

    Interestingly, the Bezos deal comes on the heals of another major media move, with the New York Times announcing that it’s selling its ownership in The Boston Globe. When the NYT purchased The Boston Globe in 1993 it had paid $1.1 billion for it. 20 years later, it’s had to dump it for a paltry $70 million.

  12. David says:

    Thx Jon, succinct, insightful and spiritually correct. You never now where the water’s ripples will echo. Don’t stop

  13. emovius says:

    Awesome piece Jon. You’re the bomb!

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