Whole Foods sued for false non-GMO labeling

Whole Foods sued for false non-GMO labeling

by Jon Rappoport

December 23, 2014


The case is Michelle Richard v. Whole Foods, as reported by the Food Navigator (12/5/14) and other press outlets.

The plaintiff’s claim? Whole Foods advertised and sold Blue Diamond Almond Breeze Almond Milk and Vanilla Almond Milk with non-GMO labels, when these products hadn’t been verified as such by the Non-GMO Project (twitter).

The Non-GMO Project is, by far, the largest North American group that tests and verifies food products as non-GMO, and grants the use of its “Verified” seal.

Concerning the lawsuit, Whole Foods declined to comment. The Non-GMO Project declined to comment. Blue Diamond declined to comment.

“Ongoing litigation…we weren’t involved…confidentiality of clients…”

Other Blue Diamond almond products bearing the non-GMO seal have been approved by the Non-GMO Project. So is this simply a case of a clerical error?

The plaintiff certainly doesn’t think her lawsuit is trivial. This is a class-action suit, so there are other plaintiffs.

The big question is, are there other products on the shelves at Whole Foods which claim to be non-GMO, but aren’t verified?

In 2013, Whole Foods announced a plan to label every product in its stores, so customers could tell whether or not they contain GMOs. The deadline is 2018.

Meanwhile, Whole Foods states they are working with their suppliers to vastly increase the number of non-GMO food products available to customers.

As reported by topclassactions.com (11/10/15), plaintiff Richard claims she “purchased the Almond Breeze products at one to two times per week between January and June [at Whole Foods].” Is she asserting that the unverified and illegitimate non-GMO label has been present on those products for six months?

If the case moves forward, and is not dismissed by a judge, we’ll find out more.

On its website, Blue Diamond states that it uses no GMOs in its almond products.

Jon Rappoport

The author of three explosive collections, THE MATRIX REVEALED, EXIT FROM THE MATRIX, and POWER OUTSIDE THE MATRIX, Jon was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private clients, the purpose of which is the expansion of personal creative power. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. Jon has delivered lectures and seminars on global politics, health, logic, and creative power to audiences around the world. You can sign up for his free emails at NoMoreFakeNews.com or OutsideTheRealityMachine.

This entry was posted in GMOwar.

9 comments on “Whole Foods sued for false non-GMO labeling

  1. mangrove says:

    I’ve been boycotting Whole Foods for many years now, for several reasons. They’re all talk and not enough walk, especially in regards to labeling. Whole Foods is a huge corporate monolith that went around the country and bought up the small health food stores and regional health food store chains. They remind me of Walmart, in that sense. People who care about eating organic instead of poison often don’t have a choice though, since Whole Foods has monopolized the market in many cases. Their prices are too high as well, taking advantage of that monopoly. The peace, love, tie-dye, and brown rice crowd is just as gullible as everybody else, despite their belief that Whole Foods is working in their best interests.

    I’ll be interested to hear more about this particular case. Whole Foods has earned the “guilty until proven innocent” title in my book.

    Regarding Blue Diamond, there’s no way to really know without third party verification, is there? I mean, do we just take their word for it? I don’t think so.

    Same with Trader Joe’s who state on their website that they use no GMOs in any of their Trader Joe’s-labeled products. Oh really? Then why do they refuse to allow third-party verification? I still go to Trader Joe’s but refuse to buy anything there that isn’t specifically labeled Organic. But is that really trustworthy, and if it is, for how long? I’ll be expanding my vegetable garden from now on.

    What is Trader Joes’s Hiding?
    by Food Babe

  2. ignasiorobitggene says:

    Thanks for your shipments. Merry Christmas.

  3. ozziethinker says:

    With a court system like the US one, who needs war, Jon?

    Merry Christmas

  4. Rastafari says:

    The link to the blue diamond site …
    I didn’t see where they state they don’t use GMO.
    They do state that the almonds are not GMO.
    What about the maltodextrin? GMO? or soy products? GMO?

    We don’t want labels. We want GMO gone. But, why, if a company makes a product that does NOT contain GMO, the company should be able to say “no gmo here” without going thru a verifying process. If the company wants to get verification, then let them label that it is “verified” non-gmo. Sometimes verification adds to marketability, as if you know the verifier is legit, then the non-gmo verified label means something to you and you will trust the product.

    Maybe this has to do with NWO label laws or something like that. But, if a product label says “non-gmo” then I can do more research to see if I trust it or not. That’s my decision.

  5. Ted says:

    If they refuse to comment publically, they and their products cannot be trusted. Dump them!

  6. shimmeringvoid says:

    What else are they lying about?

  7. Joe User says:

    There are no GMO almonds to be had anywhere on this planet. No one has developed a GMO almond. Any kind of non-GMO label on almonds is meaningless.

    • Rastafari says:

      while there may not be GMO almonds, ingredients used in processing almonds most certainly contain GMO.

      soybean oil
      canola oil
      other gmo oils

      “natural flavoring” is gmo

      … and other ingredients? we don’t know because they won’t tell.

      are chickens gmo? we don’t know, but if they are natural chickens, they eat gmo poison-nonfood. we are what we eat, are chickens what they eat?

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